Fundraising: Celebrity watch - Rachel Stevens - Supports: Everyman Male Cancer Awareness Month

Edited by Indira Das-Gupta

Rachel Stevens is starring in a provocative new internet advert for the Institute of Cancer Research as part of this month's Everyman Male Cancer Awareness Month.

In the ad, which is designed to improve awareness of the dangers of testicular cancer, the singer asks men to put their hands down their trousers as she explains exactly what they should be looking for and the best way to check themselves. It will be promoted through a viral email marketing campaign linking to the website www.rachelgetsfruity.com.

Testicular cancer mainly affects men between 15 and 45 - Stevens was chosen because she consistently tops 'lads' mag' polls of the sexiest female pin-ups. She said: "Sometimes men need a little encouragement to think about their health. The ad is a fun way of raising awareness of a serious subject."

- Broadcaster Angela Rippon supported the Winchester Cycle Challenge organised by Phoenix House. The event was held as part of the charity's 35th anniversary celebrations and to raise funds for its work with drug and alcohol misusers and their children. The 75-mile journey from Hyde Park to Winchester's Guildhall was the first of its kind and took in some of Britain's most beautiful countryside. Rippon said: "I am delighted to have supported the Phoenix House team's participation in this unique event."

Nasser Hussain and Michael Atherton will be joining other cricket stars for a match to raise money for Operation Smile on 1 July at the Park Club in Chiswick, London. The charity performs surgery on children with facial deformities in poor countries - last year, the event raised enough to fund operations on 450 children in India.

Joanna Lumley joined a group of toddlers from Abacus Pre-School in Southampton, who annually raise money for Barnardo's by taking part in the Foresters Big Toddle, to launch the Princess Cruises superliner the Sea Princess in Southampton. Proceeds from ticket sales to the launch event were donated to the children's charity.

Coldplay played a special concert to raise money for the Royal Marsden Cancer Campaign. The tickets for the gig, at Koko in Camden, cost £20, with all proceeds going to the charity.

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