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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Corporate partnerships: Ikea links up with six charities in play push

Corporate partnerships: Ikea links up with six charities in play push

The furniture company has joined a campaign that seeks to increase awareness of children's right to play

Stephen Pidgeon: The ICO has got it wrong about wealth screening

Stephen Pidgeon: The ICO has got it wrong about wealth screening

Our columnist questions whether the Information Commissioner's views on wealth screening are hers or the tabloids

Breast Cancer Now gets legacy message across

Breast Cancer Now gets legacy message across

Telephone interviews with supporters of the merged charity led to increased interest in legacy donations

Stephen Pidgeon: Avoid a 'Neet Feet' by connecting with donors

Stephen Pidgeon: Avoid a 'Neet Feet' by connecting with donors

Working with smaller charities who stay close to their donors has proved a refreshing change for our columnist

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation