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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Toilet-twinning initiative that shows can-do spirit

Toilet-twinning initiative that shows can-do spirit

Susannah Birkwood reports on an unusual scheme that aims to raise awareness of and funds for better sanitation in developing countries

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Analysis: Is bitcoin the ideal charity currency or a cause for concern?

Analysis: Is bitcoin the ideal charity currency or a cause for concern?

For some, the online payment system offers exciting new ways for charities to receive donations, but others say it is too untried and risky, and is prone to volatility, writes Susannah Birkwood

Tara McInnes: The ramifications of unregulated will-writing

Tara McInnes: The ramifications of unregulated will-writing

Charities can miss out on insurance money when legacies in wills that have been drafted with these firms fall through, so they should support the Lord Chancellor's call for regulation, writes the legal expert

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Fundraising Case Studies

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Crossing the UK with young people's support

Crossing the UK with young people's support

Beeline Britain is a fundraising expedition project that completed the first-ever straight-line journey between Land's End and John O' Groats to raise money for Blesma, the charity for wounded and limbless veterans

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

The West Midlands charities raised £30,000 by holding a motorcycle ride and a festival

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation


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An Introduction to Action Learning

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Leaders In Fundraising

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