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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

There are only three reasons for charities to refuse a gift, says Ilana Jackman

There are only three reasons for charities to refuse a gift, says Ilana Jackman

Sometimes they should accept donations from people or organisations that staff might dislike, writes the fundraising consultant

Mark Phillips: 'Why use fundraising that will irritate the public?'

Mark Phillips: 'Why use fundraising that will irritate the public?'

At the recent Institute of Fundraising convention, the managing director of the fundraising agency Bluefrog gave his views on his profession's failings. Susannah Birkwood reports

Jamie Goodland: Five steps to moving up web search lists

Jamie Goodland: Five steps to moving up web search lists

The digital marketing manager at SOS Children's Villages provides advice on how charities can improve their search-engine optimisation

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Crossing the UK with young people's support

Crossing the UK with young people's support

Beeline Britain is a fundraising expedition project that completed the first-ever straight-line journey between Land's End and John O' Groats to raise money for Blesma, the charity for wounded and limbless veterans

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation


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