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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

What we know about the Fundraising Preference Service... so far

What we know about the Fundraising Preference Service... so far

Susannah Birkwood answers key questions such as how long will it last and how will it affect existing donor sign-ups

How to avoid becoming the next Concern Worldwide

How to avoid becoming the next Concern Worldwide

The direct debit problems experienced by the poverty organisation can be prevented by taking a few simple steps, writes Scott Gray of the charity payment provider Rapidata Services

Barnardo's scales up ambitions with appointment of Louise Parkes

Barnardo's scales up ambitions with appointment of Louise Parkes

The charity has appointed her as its first dedicated director of fundraising since March 2015, writes Susannah Birkwood

Daphne Clark is among those changing the way charities approach donors

Daphne Clark is among those changing the way charities approach donors

An initiative to improve the process is under way, but how will it work?

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation