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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms

Stephen Pidgeon: The questions unasked by The Sunday Times

Stephen Pidgeon: The questions unasked by The Sunday Times

Mailing costs as a percentage of income is a limited measure by which to judge a strategy, writes our columnist

Legacies: Where there's a will, there's a way - maybe

Legacies: Where there's a will, there's a way - maybe

Initiatives to increase giving through wills have had mixed success, but the sector is increasingly optimistic about the future for this area of fundraising

Kirsty Marrins: Tap to give is a trend charities can't ignore

Kirsty Marrins: Tap to give is a trend charities can't ignore

With people carrying less cash in their pockets, contactless payments will become more important for the sector, writes our columnist

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation