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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Analysis: Is bitcoin the ideal charity currency or a cause for concern?

Analysis: Is bitcoin the ideal charity currency or a cause for concern?

For some, the online payment system offers exciting new ways for charities to receive donations, but others say it is too untried and risky, and is prone to volatility, writes Susannah Birkwood

David Walliams shows his support for social care charity

David Walliams shows his support for social care charity

Plus: Sir Bob Geldof, Joanna Lumley, James Corden, Penny Lancaster, Simon Cowell, David Cameron, Vanessa Feltz, Sir Philip Green, Baroness Karren Brady, Simon Pegg, Ricky Gervais, Steve Coogan, Sir Tom Jones, Kelly Jones, Paloma Faith, Dermot O'Leary, Dame Judi Dench, Julia Donaldson, Si King, Chris Pennell, Sir Michael Parkinson, Ruby Wax, Jenny Eclair, Sol Campbell, Jaymi Hensley, Benjamin Stambouli, Nabil Bentaleb, The Prince of Wales, Alex Macqueen, Ray Quinn and the Duke of Edinburgh

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Analysis: When charity partnership is decided by a staff vote

Analysis: When charity partnership is decided by a staff vote

Smaller charities, or those with less popular cause areas, often struggle to compete, writes Susannah Birkwood

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Fundraising Case Studies

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Crossing the UK with young people's support

Crossing the UK with young people's support

Beeline Britain is a fundraising expedition project that completed the first-ever straight-line journey between Land's End and John O' Groats to raise money for Blesma, the charity for wounded and limbless veterans

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

The West Midlands charities raised £30,000 by holding a motorcycle ride and a festival

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation


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