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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Analysis: The three dry campaigns - compare and contrast

Analysis: The three dry campaigns - compare and contrast

Health charities have battled it out with rival efforts to promote alcohol abstinence. Susannah Birkwood reports

Stephen Pidgeon: We are neglecting good opportunities - madness!

Stephen Pidgeon: We are neglecting good opportunities - madness!

From shunning handwritten letters to ignoring those who donate goods to charity shops, fundraisers are not working hard enough at connecting with their supporters, writes our columnist

Analysis: You can protect a name - but not the idea itself

Analysis: You can protect a name - but not the idea itself

Charities naturally want to keep their fundraising ideas to themselves, but when a slogan or a concept goes viral, enforcement can be hard. Annette Rawstrone reports

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

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Fundraising Case Studies

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

The West Midlands charities raised £30,000 by holding a motorcycle ride and a festival

Case study: Douglas Macmillan Hospice

Case study: Douglas Macmillan Hospice

The charity's Dare to Bare campaign used good, clean nudity to raise more than £10,000

Case study: Concern Universal

Case study: Concern Universal

The international development charity has devised a simple campaign to suit the festive season

Case Study: Breakthrough Breast Cancer

Case Study: Breakthrough Breast Cancer

The charity's TLC Text-to-Get campaign is taking a sensitive approach to new donors

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation


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