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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Hopeful signs from the RNLI's opt-in experiment

Hopeful signs from the RNLI's opt-in experiment

The first sector organisation to move to an opt-in-only system of communications, the life-saving charity has had good results from attempts to get existing supporters to say yes

Corporate partnerships: It's Asos staff who make Centrepoint link special

Corporate partnerships: It's Asos staff who make Centrepoint link special

The number of young people living on the street near the company's offices stirred employees into action plus the latest corporate partnership news

The difficult balance trustees must strike on fundraising

The difficult balance trustees must strike on fundraising

Opinions in the sector vary as to how much the board should get involved in this important function

Corporate partnerships: Whizz-Kidz gets more than money from BMW

Corporate partnerships: Whizz-Kidz gets more than money from BMW

The BMW Group UK's partnership with Whizz-Kidz has gone further than just offering a financial benefit to the charity

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation