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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Refreshing your relationships with donors

Refreshing your relationships with donors

Think tank Rogare says fundraisers should be paid according to how their donors feel about the charity

Letting donors see the people they help

Letting donors see the people they help

Some charities are pioneering virtual reality technology to give potential supporters an inside view of where and how their money will help, reports Susannah Birkwood

Changes to retail Gift Aid bring charities a dilemma

Changes to retail Gift Aid bring charities a dilemma

Do they really want donors to be liable if it turns out they haven't paid enough tax, asks Rebecca Cooney

The woman who raises the money - then spends it

The woman who raises the money - then spends it

Leesa Harwood has the unusual dual role of director of community life-saving and fundraising at the RNLI, writes Susannah Birkwood

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation


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Expert Hub

Fundraising advice from BT MyDonate

Five low cost tips for creating compelling video content that thrives

No matter what size your budget, there are some simple tips that can help keep costs down

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