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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Watch: WWF's virtual reality Tiger Experience

Watch: WWF's virtual reality Tiger Experience

The charity says it hopes the film will help distance it from some of the more "negative, sales-driven" approaches to fundraising

Watch: WaterAid uses toilet humour in 'Pookémon' parody

Watch: WaterAid uses toilet humour in 'Pookémon' parody

The tongue-in-cheek video is the latest part of the charity's #ToiletsSaveLives campaign

Vicky Browning: Keep it trendy when speaking to Generation Y

Vicky Browning: Keep it trendy when speaking to Generation Y

Fundraising communications need to hook young people in by taking advantage of their selfishness, writes the director of CharityComms

Stephen Pidgeon: The questions unasked by The Sunday Times

Stephen Pidgeon: The questions unasked by The Sunday Times

Mailing costs as a percentage of income is a limited measure by which to judge a strategy, writes our columnist

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Fundraising Case Studies

How the Alzheimer's Society attracted big businesses

How the Alzheimer's Society attracted big businesses

The charity has had more success than most in winning fundraising partnerships with high-profile companies, writes Susannah Birkwood

How a court battle led the RSPCA to a new approach on legacies

How a court battle led the RSPCA to a new approach on legacies

After bad publicity during a 2009 dispute, the charity re-examined its policies on wills, writes Susannah Birkwood

Legacies: Guide Dogs broadens its appeal

Legacies: Guide Dogs broadens its appeal

An advertising campaign across print and radio has proved profitable for the charity, as Susannah Birkwood finds out

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation