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Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

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Latest Fundraising Good Practice

Analysis: When charity partnership is decided by a staff vote

Analysis: When charity partnership is decided by a staff vote

Smaller charities, or those with less popular cause areas, often struggle to compete, writes Susannah Birkwood

Interview: Michael Sanders on making the most of the 'science of charity giving'

Interview: Michael Sanders on making the most of the 'science of charity giving'

Understanding donors is vital, Michael Sanders of the Behavioural Insights Team tells Susannah Birkwood

Six ways to maximise legacy donations online

Six ways to maximise legacy donations online

James Lock shares the results of his research on what people think about leaving gifts in their wills, and how information about legacies is presented on charity websites

Analysis: The three dry campaigns - compare and contrast

Analysis: The three dry campaigns - compare and contrast

Health charities have battled it out with rival efforts to promote alcohol abstinence. Susannah Birkwood reports

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Fundraising Case Studies

The lessons that CRUK learned from nomakeupselfies

The lessons that CRUK learned from nomakeupselfies

Cancer Research UK did not start the social media craze of sharing photos of faces without make-up, but it responded fast and made the most of it, as Susannah Birkwood found out

Crossing the UK with young people's support

Crossing the UK with young people's support

Beeline Britain is a fundraising expedition project that completed the first-ever straight-line journey between Land's End and John O' Groats to raise money for Blesma, the charity for wounded and limbless veterans

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

Case Study: Midlands Air Ambulance Charity and RAF Museum Cosford

The West Midlands charities raised £30,000 by holding a motorcycle ride and a festival

Case study: Douglas Macmillan Hospice

Case study: Douglas Macmillan Hospice

The charity's Dare to Bare campaign used good, clean nudity to raise more than £10,000

Big Giver

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: Community Foundation Tyne & Wear and Northumberland

Big Giver: London Community Foundation

Big Giver: London Community Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Big Giver: John Lyon's Charity

Big Giver: John Lyon's Charity

Big Giver: The Wolfson Foundation

Big Giver: The Wolfson Foundation


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