Fundraising: 'Memory' site for Alzheimer's body

The Alzheimer's Society is planning to capture a million photographs evoking people's memories to support its annual fundraising drive.

The Million Memories website launches tomorrow to coincide with World Alzheimer's Day. It is the first time the society has backed national fundraising events with high-profile online activity.

The site will offer supporters the chance to preserve memories online for a suggested donation of £3. When they upload photos evoking their favourite memories they are each prompted to encourage 10 friends to take part. Memories from comedians Graham Norton and Jo Brand are featured.

"We wanted to develop and refresh our annual sponsored Memory Walks," said spokeswoman Gayle Wing. "We needed to find new audiences, and the website is a simple way for people to show support without a huge commitment."

Richard Turner, new campaigns director at Cascaid, said: "We wanted to take people through the feeling of memory before asking them for a gift."

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now