Fundraising: New Sue Ryder website supports regional groups

Sue Ryder Care has revamped its website to increase local support for its fundraising activities.

The new site has been built after a consultation process with fundraisers at its 17 regional care centres, and is intended to enable teams across the country to connect better with their local supporter bases.

Victoria Glover, events fundraising manager at Sue Ryder Care, said: "Our regional fundraisers wanted to retain a sense of individuality for their regional activities, but at the same time wanted to benefit from the branding and large-scale campaigns offered by a national organisation."

The new design provides details of new initiatives, such as international challenge events, which local fundraisers can use in their areas.

Supporters will be able to choose whether the money they raise goes directly to providing care in their local communities, or to the charity as a whole.

Glover added: "We feel we have achieved, at the relatively small cost of £40,000, the development of a tool that will make us more attractive to funders."

Howard Lake, an internet fundraising expert and publisher of the internet news service UK Fundraising, welcomed the fact that regional fundraisers had been given so much say.

"Many sites have regional information, but not in this way," he said.

"I hope to see other charities doing this."

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