FUNDRAISING NEWS: Amnesty promotes work through gay press

CLAIRE SAMES

Amnesty International is targeting the UK's gay and lesbian community for the first time through inserts in the gay press.

Around 68,000 inserts will run in the November issues of Gay Times and 35,000 in Diva, the magazine for lesbians.

The insert push, which was designed in-house, aims to recruit regular donors for a minimum of £3 a month and raise awareness of Amnesty's international campaigning through the LGBT network for lesbian, gay, bisexual and transgender people.

The campaign uses the strapline "Where's the most dangerous place to kiss your lover?" and unfolds to reveal a colour-coded map of the world.

Inside it highlights areas where execution, torture and sentencing are carried out, violating gay rights.

Joel Voysey, supporter acquisition manager at Amnesty International UK, said: "We have tried the gay press before with inserts, but it wasn't very successful. Maybe people don't realise we work to protect the gay community. But as far as return on investment goes, we need to be close to breakeven or we won't roll out the campaign to other gay publications."

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