FUNDRAISING NEWS: Asylum Aid begins first drive to expand donors

Asylum Aid is launching its first public fundraising drive and hopes to double its donor base of regular givers.

In the past, the charity has relied on income from statutory grants and trusts but Disha Sughand, fundraising officer at Asylum Aid, said it was vital that the charity started to explore additional revenue streams to maintain its current support services.

"We're finding it increasingly difficult to secure enough funding to keep going,

she said. "There's only so many times you can approach the same sources to secure funding for ongoing projects, and it's vital that we start to establish unrestricted channels of income to keep up with the increasing demand for aid."

The campaign consists of press inserts that will appear across a range of national newspapers including The Guardian and The Independent on Sunday as well as magazines such as The Big Issue.

The charity hopes to recruit around 280 supporters and is asking people to give between £2 and £5 a month to help it offer legal aid to asylum seekers in the UK.

Designed in-house, the campaign includes an extract from a Home Office rejection letter sent to one of Asylum Aid's clients. Sughand believes that this approach will encourage people to start to recognise the value of the charity's support services.

"The creative shows that decisions made by the Home Office are often not the right ones, and there are many marginalised asylum groups that need and deserve our support,

she said. "We're asking people to step into their shoes for a minute and agree to help."

The charity currently has 16 full-time staff and has recently built a dedicated fundraising team to help boost its annual revenue of just below £500,000.

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