Fundraising News: BHF set to pitch its wares at CRM event Marketing for Good

The British Heart Foundation, Breakthrough Breast Cancer, Childline, the Missing Persons' Helpline and Winston's Wish have signed up for next year's Marketing for Good conference, where charities pitch ideas for cause-related marketing deals to companies before a live audience.

The first Marketing for Good conference was held in London on 12 May, with Samaritans and the NSPCC among those that pitched. Samaritans, which won the live vote, has since secured a meeting with soya milk brand So Good to further explore the 'healthy body, healthy mind' idea it pitched to the company.

Strutt & Parker, the rural estate agents and property management company, is also holding follow-up meetings with the Woodland Trust and the MS Society.

Organiser The Ingenious Group is trying to pin down representatives from Virgin Group, The Body Shop and Gary Rhodes to write the briefs for the charities for next year's conference.

The winner can promote their win by using the Marketing for Good logo on their literature.

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