FUNDRAISING NEWS: Campaign Watch - Just Breaking

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Farm-Africa is using its successful goat-breeding project to illustrate the concept of sustainable development as part of its new fundraising and education pack for young people.

The pack, which comes in two different versions for both primary and secondary pupils, has been designed to engage children and young people with the issues facing poor farming families in Africa. It also aims to encourage them to think of innovative ways to raise money for the cause.

The pack will be sent out during February to 3,000 schools that took part in a similar event last year, and schools can also order copies by calling or emailing the charity.

The fold-out pack, which contains several information leaflets and a colourful poster, focuses on Farm-Africa's goat-breeding programme and the effect that it has on the lives of a farming family in Uganda.

The programme involves cross-breeding local goats with European breeds in order to produce hybrid animals that yield up to 12 times more milk than local goats.

In one of the leaflets, 15-year-old Margaret Nakayiza and her family explain how the two goats they received from Farm-Africa produce enough milk for the family, and also some surplus that can be sold on, thus enabling Margaret and her two brothers to attend school.

The pack then challenges children and young people to raise money to 'multiply' goats and help African farming families to break out of the poverty cycle.

Children are encouraged to organise sponsored events such as gardening, juggling and acting, and the charity hopes to beat the £40,000 raised through a similar pack last year.

The leaflet explains that raising £27 would cover the cost of one goat and help one family, while £300 would pay for two oxen, a plough, a chain and an ox-cart.

"Collectively, British schools can help us provide dairy goats to more villages and more countries in Africa who desperately need our help," said Farm-Africa chief executive, Christie Peacock.

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