FUNDRAISING NEWS: Charities make the move to one-stop shop web resource

Four charities have signed up to a website launched last week that will act as a one-stop shop for voluntary organisations that want to advertise their causes on green and ethical businesses' websites.

World Vision, Sight Savers International, British Red Cross and the Institute of Cancer Research have already signed up with the site ethicalaffiliates.co.uk. They list themselves as seeking web-based fundraising partnership deals with ethical businesses that are signed up to online affiliate networks.

The site offers a guide to the four main affiliate networks in the UK.

Charities don't pay to be listed, but will have to pay a small commission from donations accrued through ads placed on each company website they link up with.

Chris Stannard, head of Positive Change, who created the site, said: "Affiliate marketing is a cost-effective way of increasing donations because of the smaller overheads of the internet."

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