Fundraising News: Committed givers more likely to start young, says survey

People are more likely to become committed givers if they get involved with a charity at an early age, a survey commissioned by Giving Nation reveals.

The youth programme of the Giving Campaign argues that three-quarters of the school pupils who participated in the survey made a donation to a charity last time they were asked. This contrasts with figures from the NCVO and CAF on charitable giving among adults, indicating that 68 per cent of adults give regularly.

The research also indicates that those who took part in last year's G-Week, a nationwide event that celebrated the fundraising and volunteering activities of young people, were more likely to become long-term donors.

"We are delighted to see such positive results, which paint young people in a good light," said Andy Thornton, youth campaign manager at Giving Nation.

Thornton hopes that G-Week 2004 will be run in all schools throughout the UK.

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