CSV has appointed Will Coffin as its individual donor and legacy fundraising manager, as the volunteering charity seeks to build on the record 18 legacy enquiries it received last year.
Coffin, who previously spent seven years in various fundraising roles at Christian Aid, will develop the volunteering body's fundraising strategy for individual gifts and legacies, which have traditionally provided a tiny fraction of its £33.6m income.
"We rely heavily on statutory funding and donations from grant-giving bodies," said Coffin.
"My task is to bring in money from individuals that would allow us to plug funding gaps for our best projects, when they approach the end of their statutory funding."
CSV ran its first legacy campaign last year and the legacy pack, 'Will You?', will be used this year too.
CSV also intends to run a direct marketing programme this spring to convert previous volunteers into donors.
"We have traditionally pressed people for time rather than money," said Coffin.