FUNDRAISING NEWS: Cultural centre appeals for £6m

ANNIE KELLY

The Rich Mix Cultural Foundation is launching a capital appeal to raise £6 million for a new international arts, culture, heritage and education centre in London's East End.

The charity was launched at the end of April and has already raised £13 million in statutory funding, including a £3.7 million London Development Agency grant and a £3.8 million Millennium Commission award.

Rich Mix is recruiting a fundraising director who will liaise with a newly appointed fundraising council and launch an international appeal targeting multinational corporations. It is also looking to build partnerships with arts projects in countries including South Africa and the US.

Anwar Akhtar, project director for Rich Mix, said that the new director will also develop a cross-section of new fundraising channels to raise money for the centre.

"We're looking to generate funding from trusts, arts providers and charities and to develop a very active major gifts strategy,

he said. "We are also establishing strong relationships with the local community which we hope will result in additional funding and support."

The charity will convert two disused warehouses in Tower Hamlets near Brick Lane, London, into an arts centre that will provide facilities such as a multi-screen cinema complex, gallery spaces, recording studios and an IT suite. It will also house music training agencies and provide support for grassroots community projects.

Rich Mix is in talks with the Arts Council over a "significant

amount of funding to help build and maintain the centre. Key support has also come from the Borough of Tower Hamlets, the Greater London Authority, Cityside Regeneration and the European Regional Development Fund.

"We've been extraordinarily successful in raising money for the project, and hope that the new fundraising appeals mirror this achievement,

said Akhtar. "The new centre is a marketplace for different cultures and will establish Brick Lane as an artistic hub."

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