FUNDRAISING NEWS: E-Learning Foundation sets target of £1.5m

ANNIE KELLY

The E-learning Foundation is to start fundraising for the first time and plans to approach businesses to raise £1.5 million by the end of 2003.

The organisation is hiring a director of fundraising who will look to forge relationships with business service companies including technology firms and education hardware providers.

It is also wants to win support from educational and children's charities and from companies that have a history of working in the area of education.

The E-Learning Foundation was set up a year ago with significant funding from Microsoft and a £1 million grant from the Department for Education and Skills. It aims to provide children and schools with IT equipment and services.

"It is vital that we get sustainable funding on a national level to be able to continue our work,

said Valerie Thompson, chief executive at the E-learning Foundation. "We face the challenge of a vastly overcrowded marketplace and potential confusion over what services the foundation provides, so we're planning a highly targeted campaign to hit the right businesses at the right time."

She added that it will only approach companies which have an obvious link to the foundation.

"We don't have any plans to launch a public appeal since we don't want to clash with the regional e-learning foundations which raise funds for local schools and families,

she said.

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