The Fire Services National Benevolent Fund has declared its 60th anniversary celebrations at the Royal Albert Hall a success, despite failing to meet ambitious fundraising targets.
The Spirit of Fire event on 29 June was originally expected to bring in £100,000, but in the weeks leading up to the day the charity thought that it might struggle to break even because of public apathy and sparse media coverage following the fire strikes.
After some last-ditch attempts to promote the event, the fund managed to cover the organisational costs. Donations and merchandise sales on the day then took the fundraising total to £11,000. More than 350 new gift aid subscribers were also signed up.
"We were worried about the event," said spokeswoman Sam Fay. "We are a small charity that supports a niche market, so hiring the Royal Albert Hall could have wiped us out. Thankfully, the lack of media support did nothing to deter the crowds from attending."