FUNDRAISING NEWS: Giving Campaign promotes payroll giving

CLAIRE SAMES

The Giving Campaign is informing businesses of the benefits of encouraging employees to sign up to payroll giving following a recent report by the organisation.

The report, The Business of Giving, conducted by Ashridge Centre for Business in Society, found that 96 per cent of the companies surveyed thought payroll giving was something employers should offer and want to see more of their staff taking part in such schemes.

The main payroll-giving benefits reported included 61 per cent of the FTSE 250 companies surveyed agreeing that it improves company image, while 58 per cent believe it enhances community involvement programmes. A further 34 per cent felt it boosted staff morale.

The report also punctured some of the myths surrounding payroll giving including a small sample of companies viewing the scheme as a difficult function to set up and run, whereas four in five businesses that run such a scheme found it simple to launch.

Last year, £72.5 million was raised for charities through payroll giving, with 1,000 companies launching new schemes in their offices. High-profile companies making a success of payroll giving include The Royal Bank of Scotland Group, Rolls-Royce and BT.

Fred Goodwin, group chief executive, The Royal Bank of Scotland Group said: "Because it easy to sign up to and tax-effective, payroll giving has encouraged more than 11,000 or our employees to participate."

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