FUNDRAISING NEWS: Lottery unveils range of interactive games

Annie Kelly

Charities look set to benefit from increased public interest in the National Lottery when it launches on various interactive platforms throughout the next year.

Participants will be able to play a wide range of virtual lottery games via the internet and interactive TV by spring 2004 as part of a strategy to broaden its audience base.

Several games are already launching on the existing National Lottery web site, www. national-lottery.co.uk, where players will be able to buy Instant Win Games offering prizes of up to £100,000. The new games form part of the lottery's £45 million investment in digital services.

A dedicated National Lottery channel will also launch on search engine www.msn.co.uk on 17 March. Camelot, the body that manages and administers the Lotto, also plans to offer various games through mobile phones in a further effort to reverse slipping ticket sales.

The games have been designed to target different target audiences to those who buy paper lottery tickets and scratchcards through high-street retailers.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners

Markel

Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now