FUNDRAISING NEWS: Macmillan aims for £80,000 with new direct-mail scheme

Macmillan Cancer Relief is hoping to raise over £80,000 with a new direct-mail campaign that focuses on the importance of funding support for children whose parents have cancer.

The 'helpful bumble bees' campaign is based on a case study of a Welsh self-help group run by a Macmillan nurse for children and teenagers who have been affected by cancer.

"The new pack is all about finding support through caring, which is hopefully an emotive theme," said Judith Dutton, head of donor marketing at Macmillan.

"A child whose parent has cancer sometimes doesn't understand why this is happening to their family."

Macmillan is asking supporters to donate funds to help set up new groups providing free resources, consultancy and training as well as counselling and information services for cancer patients and their families.

The pack forms part of the charity's campaign to widen the understanding of Macmillan's care services beyond nursing, such as complementary therapists, financial support and benefits advice.

This is the first time that Macmillan has used practical and emotional help for children as a theme.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +

Latest Jobs

RSS Feed

Third Sector Insight

Sponsored webcasts, surveys and expert reports from Third Sector partners


Expert Hub

Insurance advice from Markel

Cyber and data security - how prepared is your charity?

With a 35 per cent rise in instances of data breaches in Q2 and Q3 last year, charities must take cyber security seriously

Third Sector Logo

Get our bulletins. Read more articles. Join a growing community of Third Sector professionals

Register now