FUNDRAISING NEWS: Oxfam accelerates street fundraising with higher targets

Oxfam has renewed its focus on face-to-face fundraising by increasing its recruitment targets and adopting a more donor-based approach.

The charity has appointed marketing agency Bluefrog and street fundraising outfit Gift to take the campaign forward.

As part of a supporter-based approach designed to cut attrition rates, new donors will be given a special starter pack at the point of recruitment to reassure and inform them.

The agencies will make follow-up telephone calls a few days later to ensure that donors are happy with their choice.

The two agencies, which won the account after a head-to-head trial against an undisclosed rival earlier in the year, have been brought in to recruit 8,000 new donors over the next six months. This represents an increase on earlier targets.

Oxfam previously used Open Air Fundraising to run its face-to-face campaigns.

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