FUNDRAISING NEWS: Powergen commits £1m to Arts & Business

ANNIE KELLY

Performing arts charity Arts & Business hopes to raise £15 million in corporate sponsorship for its Arts & Kids programme by 2007.

The charity has already recruited Powergen as its first corporate sponsor and aims to sign up three more by this time next year.

The energy company has pledged to commit £1 million to the project, and is launching a literacy campaign titled "Lighting Up Storytelling", which will see four British authors reading extracts from their books to children.

Colin Tweedy, chief executive of Arts & Business, said that he hoped corporate sponsors would come forward to pledge their support for the initiative.

"I would like to see major companies getting involved and developing projects that address different segments of the arts sector,

he said.

"Many businesses seem to be turning away from the arts, and this must be reversed if we are to inject life back into a sector that can be so beneficial to the advancement of a child's cultural education."

Tweedy will be approaching large corporations and the 350 organisations linked to Arts & Business to discuss sponsorship opportunities.

No public appeal is planned to raise funds for the campaign, although Tweedy believes that the charity may start to foster links with local arts groups and schools to raise awareness of the scheme within different communities.

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