Capital Radio Group has launched a new charity to fundraise for disadvantaged children. The charity, called 21st Century Kids, will raise funds through commercial radio stations in the Century network, which broadcasts across Nottingham, Manchester, Liverpool, Middlesbrough and Newcastle.
The new charity will follow the same model as the broadcasting group's other charitable activities, which include Help a London Child, Help a South Wales Child and Help a Local Child in Sussex, Kent, Hampshire, Oxfordshire and the West Midlands.
The charities fundraise for local causes, awarding small grants to local charities and community groups that work with disadvantaged children and young people. The group's radio brands all support the charitable ventures.
21st Century Kids is expected to raise at least £300,000 in its first year. The first funding round will be open in September.
Individual grants are not expected to exceed £3,000.