FUNDRAISING NEWS: Scope trials street appeal to elicit text message donation

Scope has been promoting donations by text message for the first time in its street and doorstep fundraising, in a bid to win over people who don't want to commit to a direct debit.

Through its agency Fruitful Fundraising, the charity has been giving cards to potential donors with information on how to donate using their mobile telephones.

Scope's direct marketing fundraiser, Geleeta Anderson, said: "Our fundraisers speak to a lot of people in their street and doorstep campaigns but not everyone wants to sign a direct debit. So we've been piloting a new approach of giving people 'business cards', which encourage them to donate by using texts."

The charity has not yet analysed the results, but Anderson said she was pleased with the public's response to the cards.

Meanwhile, text messaging specialist Textbox is extending its sponsorship of not-for-profit fundraising service Smstextgiving. Textbox will provide Smstextgiving with Christmas prize draws for subscribing charities. The first charity to go live with this is the Roy Castle Lung Cancer Foundation, whose campaign will run until 18 December.

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