Fundraising News: Scotland campaign boosts public trust

The Giving Scotland campaign, launched before Christmas to counter the effect of several rogue charity scandals, has significantly boosted public confidence in the nation's voluntary sector.

A representative national opinion poll, conducted by The Herald newspaper last October, showed that public faith in Scottish charities was at an all time low in the aftermath of a stream of damaging articles in the Scottish press.

But a recent survey carried out by Giving Scotland using the same market research company suggested that the campaign was successful.

Results showed that the campaign reached 70 per cent of Scottish adults an average of five times, and that more than 500,000 Scots would now consider donating to charity.

The campaign was launched by 14 charities along with the SCVO and the Institute of Fundraising.

There are no plans for a repeat campaign at the moment.

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