Fundraising News: Search engine initiatives to provide money for nothing

Two web-based fundraising initiatives were launched last week to offer charities a free way of raising money.

Although entirely independent, both have latched on to the increasing use of search engines. ClickNow works by encouraging charities to set up a link to an established search engine through its own website, while Everyclick.com is setting itself up as "the search engine that helps charity".

ClickNow raises money by asking charities to have a link on their website to Click Now that takes them through to a search engine, currently AskJeeves.co.uk.

It will then distribute, through the Charities Aid Foundation, 50 per cent of the money it receives from the search engine for introducing customers to the websites. Battersea Dogs Home, the MS Society and the Dogs Trust are among 30 charities already signed up.

Everyclick.com was launched last Thursday and will automatically donate 50 per cent of its gross revenue to charity.

Registered users can select a charity to support by clicking on the relevant link on the Everyclick.com homepage.

More than 70 public and voluntary organisations, including Save the Children, the Meningitis Trust and local schools have so far signed up - any more that want to join should contact Everyclick.com.

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