FUNDRAISING NEWS: Street fundraising in Ireland proves a winner with public

Three major Irish charities have successfully trialled face-to-face fundraising for the first time, in spite of the controversy that the method is causing in the UK.

Unicef Ireland, Action Aid Ireland and homelessness charity Focus Ireland are all pleased with the initial results, after working with new street fundraising agency Face2Face Fundraising Ireland.

"It has been very successful when compared with other methods of eliciting funds," said Action Aid Ireland director Liam Flynn.

So far the charities have encountered relatively little resistance to street fundraising from the Irish public, and are now planning to build on their initial success with further campaigns.

"Face to face is a reasonably new fundraising method in Ireland, and we've found that people are interested in it," said Unicef Ireland spokeswoman Julianne Savage. "There hasn't been the resistance seen in the UK."

Face2Face Fundraising Ireland, which is part of the Dialog Group along with brands such as Integrity Recruitment and NTT Fundraising, plans to use its experience of street fundraising in other countries to make the most of the growing Irish sector.

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