FUNDRAISING NEWS: Why I Give - Adam Pasco

Adam Pasco is group editor of BBC publications Gardeners' World, Gardens Illustrated and Easy Gardening.

What charities do you support? Obviously, Perennial - the Gardeners' Royal Benevolent Society and other horticultural charities, but I also have a strong interest in environmental organisations. I am a member of Greenpeace, the Woodland Trust and the RSPB. I also have a family membership, because the RSPB has many activities that my children enjoy.

How often do you give? A monthly direct debit to a CAF account allows me to respond to disaster appeals, make one-off donations, or be more generous to my favourite organisations at Christmas. The BBC runs a workplace-giving scheme but I have stuck with the CAF scheme, which I highly recommend.

Do you volunteer your time for charities? Yes. One of the benefits of my position is that I am able to facilitate fundraising in a really effective way. In the past, I have led bluebell walks through Kew Gardens for the Imperial Cancer Research Fund, and I have edited a book of gardening articles for the Greenfingers Appeal. I recently asked some celebrity experts to nominate their favourite rose on behalf of Great Ormond Street Hospital, and these were featured as a reader offer in BBC Gardeners' World magazine, which raised £35,000.

Do you think gardeners are particularly generous? Yes. Gardening is a fairly solitary pastime, so I think that we tend to be fairly thoughtful people with an interest in the environment and wildlife. We often tend to be donors to horticulture-related charities.

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