FUNDRAISING NEWS: Why I Give

Diana Moran a.k.a. "The Green Goddess", was the fitness instructor on BBC Breakfast Time in the 80s. She recently helped to promote the book Thrive Past 55 for Help the Aged.

How did you get involved with Help the Aged?

When I was first in London doing breakfast TV, I joined Stage for Age, the celebrity arm of Help the Aged. I have worked with it for 10 years as a committee member, vice-chairman and now chairman.

What activities have you been involved in?

One of the most memorable events I have put on in that time was Pearl & Oysters, a Japanese-themed party in Covent Garden. I knew the owners of The Sanctuary spa at the time and we asked a well-known Japanese dress designer to become involved. We also put on two to three city lunches a year and have had John Major, Ken Livingstone, Jeffrey Archer and Terry Wogan as guest speakers.

How much time do you give per week?

Probably about 50 per cent of my time is dedicated to my chosen charities which include being patron of Breakthrough Breast Cancer, Cancer Research UK and the Cancer Counselling Trust. These are my first choice of causes to support since I have a personal connection after having breast cancer myself 15 years ago.

What do you think you offer these charities?

I can turn my celebrity status into money for the charity and also bring some hope and understanding to women. In general, celebrities have the inside track on contacts and bring the media's attention to a cause, usually for a personal reason.

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