The Fundraising Standards Board is increasing its operations in Wales in a bid to drive up membership there.
The organisation has appointed a part-time manager who will work to recruit Welsh charities and raise awareness of self regulation.
Simon Boex, who is also Wales officer for disfigurement charity Changing Faces Cymru, has been appointed to the role, which has been allocated funding of £115,000 over three years by the Welsh Assembly. He will work from home.
Of more than 1,000 FRSB members, only 32 are based in Wales. Boex said he hoped to build the existing base of members into a strong platform of organisations committed to best practice in fundraising. "It is essential that organisations come together to show commitment to the same high standards," he said.
Gail Griffiths, fundraising manager at Bobath Children's Therapy Centre in Cardiff, said a local presence would make the FRSB more approachable and relevant to people in Wales. "They will feel it isn't just a body in England that knows nothing about Wales or the sector here," she said. "I hope it encourages more charities in Wales to join. The more that do, the more efficient it is going to be, and when people recognise the tick it will give them confidence that charities in Wales are following good practice."