Save the Children is approaching 4,500 loyal supporters, asking them to increase their monthly donations and join Child Link, a fundraising initiative that helps children in a region of the donor's choice. The direct marketing drive, created by TDA, encourages donors who have been giving to the charity for at least four years to increase their contributions to £15 a month. Child Link donors will receive updates on the charity's work in the selected region, described as through the eyes of one child. The charity wants donors to be able to get close to the cause and see how their money is being used.
VSO has started a direct marketing campaign, targeting 35,000 existing donors to raise funds for its work with children with disabilities. Kitcatt Nohr Alexander Shaw has centred the campaign on the shocking treatment of people with disabilities in developing countries, explaining how VSO volunteers use their skills to help local people. The mailing leaflet strapline reads: "You can't sweep children with disabilities under the carpet ... but you can hide them under the bed ... or tie them to a chair."
The National Trust is using a new multi-media campaign to attract legacy bequests. Working with Target Direct, the charity is using press, posters and mail in a campaign fronted by Teddy, a 100-year-old antique Steiff bear. The bear, a bequest from a trust member, is used to describe the emotional bond that many members and visitors have with the trust, and to show how memories can be kept alive through a legacy.
Biblelands has launched its summer 2005 appeal with a mailshot to 33,000 of its supporters that it hopes will raise £37,000. The direct mail campaign contains a general news leaflet and an appeal leaflet focusing on the sight-saving work of the St John Eye Hospital in Jerusalem, its clinic in Gaza and the mobile outreach clinics that serve the isolated villages of the West Bank. A second part of the appeal intends to raise a further £10,000 to support the hospital's spectacle fund, which provides free glasses to disadvantaged patients.
Asthma UK is contacting 25,000 supporters through a direct mail campaign with a letter sealed in a transparent plastic bag. The message on the letter reads "Help me! I can't breathe ..." to dramatise the feeling of suffocation that asthma creates. The pack includes a note from an asthma sufferer who describes her constant battle with the condition, and a letter from the chief executive, Donna Covey, stressing the importance of continuing donor support. The 'ask' will be personalised to the value of the supporter's last gift.