Fundraising: What's new - Your weekly round-up of the latest fundraising campaigns

The National Trust has launched an appeal for £350,000 to help save a stretch of Devon coastline being eyed by two developers. Wembury Point is located on the eastern side of Plymouth Sound on the fringes of the town, and has been decommissioned by its owner, the Ministry of Defence.

The National Trust has to pay the same purchase price - £1.3m - as the developers, but has a three-month period during which it has priority over other buyers. A spokeswoman for the trust said it was resigned to tsunami fundraising affecting its appeal, but stressed that it had no choice on the timing.

Seafarers UK, the former King George's Fund for Sailors, unveiled its new brand and its first fundraising campaign at a relaunch event at the end of January. Both are designed to broaden the charity's appeal to a new generation of younger donors, according to director of fundraising and marketing Jon Scourse. Instead of focusing on community fundraising events and legacies, Seafarers UK is organising lighthouse abseiling events and a Three Peaks Challenge. The £1m appeal is larger than previous appeals and will allow the charity to continue making grants to five key areas of need for seafarers - veterans, seafarers' families, youth, homelessness and unemployment.

The Campaign to Protect Rural England is dropping fundraising packs through the doors of 104,000 selected house-holds in Kent to alert residents to plans for massive homebuilding in Ashford. The drive marks a departure from the charity's traditionally national campaigning and, a spokesman said, could spread to Essex and Surrey if successful. 194,000 standard packs have been distributed as a control nationwide, and include a protest postcard that supporters can send to Deputy Prime Minister John Prescott.

The charity aims to inform and lobby, rather than take part in direct action, and has an annual turnover of £3m.

CSV, Save the Children and The Big Issue have joined a new scheme by Bookshop Partnership, in which the book promoter donates 15 per cent of the purchase price of specially compiled sets of books to the charities that sign up to promote them. Partner charities will receive the offer's text, images and web links free of charge, and can choose which sets are available to donors. Starting this month, Bookshop Partnership has put together 20 packages of four or six books that include a mixture of classics and recent bestsellers. The books sell at half the usual retail price and can be bought either on the Bookshop Partnership website or through links on the charities' portals.

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