Fpa has launched its largest ever fundraising appeal, aimed at extending its Speakeasy community sex education scheme into north-east England.
The sexual health charity hopes to raise £500,000 to assist parents and carers with the information and skills needed to deliver sex and relationships education at home, and training packages for professionals. Around 5,000 appeal leaflets will be posted to voluntary, health and corporate sector professionals and supporters over the next 10 months. The charity will use proceeds from its annual fundraising dinner in November to back the project. The Big Lottery Fund and the Parenting Fund have already made grants worth £350,000 to the scheme, but more is needed.
Unicef is hoping that a DVD featuring the best of British and American comedy will raise £1m for its long-term tsunami reconstruction. The DVD, which was released last week, would normally have cost £1m to compile, according to Justin Marciano, managing director of appeal organiser Revolver Entertainment. However, media companies including the BBC, Granada Ventures, Aardman Animation and 20th Century Fox Home Entertainment donated free clips of comedians such as Tony Hawks. Unicef will receive up to £8.50 of the £9.99 purchase price. Revolver hopes to sell around 130,000 copies.
Battersea Dogs Home has launched a four-week DRTV campaign on terrestrial channels after results of a satellite airing showed it had misread its support base. Director of fundraising Fiona Healey-Hutchinson said: "Research suggested that our target market was 30 to 45-year-olds, mainly women. The actual response shows it to be more 45-plus women. The use of terrestrial TV is to ensure this market sees the advert." The ad, featuring Rusty the Dog, carries a number that potential donors can text if they want to be contacted by telemarketing agency AMA Charity Services. It will be shown up to 10 times a day in the first two weeks - more often in the final two - and asks for £3 a month.
Chance UK, the mentoring charity for disadvantaged children, has printed 5,000 copies of its first fundraising brochure, advising on how to organise fundraising events and employee volunteering schemes. Around 100 have been sent to people and companies that contacted the charity after seeing its recent poster campaign to attract male mentors from BME groups in north London. A further 700 have been sent to businesses interested in the charity, and to existing mentors to hand out at their workplaces.