Riders for Health, a Daventry-based charity that specialises in transport for development, has latched on to the wristband trend to raise funds for its programmes in Africa. Its orange wristband costs £2, which the charity says is enough to ensure that 36 people will receive regular healthcare when they would otherwise have had none. Funds will go towards transport management systems to ensure that health workers have reliable vehicles run at the lowest possible cost. The wristbands can be purchased by phone or email and will target the charity's core supporter group when sold at a variety of motorcycle events, including the MotoGP grand prix at Donington Park.
Whizz-Kidz is embarking on a major new communications programme to improve links with donors. Developed by 23red, it is designed to build relationships with the mobility charity's donor base and raise funds. The year-long strategy adopts an optimistic and confident tone to illustrate the positive impact of the charity's work. It is spearheaded by a direct mail pack taking the form of a child's diary with the entries illustrating the contrast between the days before and after the delivery of a Whizz-Kidz wheelchair.
The first pack is being mailed this month to around 3,000 donors on the charity's database and will be followed by more regular letters to committed givers, ad-hoc donors and parents of wheelchair recipients.
Children 1st, the Scottish child welfare charity, has launched its Stamp Out campaign encouraging companies throughout the country to participate in Stamp Out Week, which started on Monday. Supporters are being asked to work out the amount their company spends on postage in a week and then organise a fundraising activity to raise at least that amount for Children 1st. The charity has created a fundraising pack for supporters, incorporating ideas and tips, sponsorship forms and reasons why they should participate. The money raised will go towards tackling child abuse in Scotland.
Transaid is using the Michelin Man on a selection of pin badges to raise funds. An initial order of 50,000 badges will be sold for £1 each, with profits going towards providing safe, efficient and affordable transport in Africa and Asia. The transport and logistics charity is also celebrating the 20th anniversary of Live Aid this summer by selling 'When we rock, Africa Rolls' T-shirts for £10. Chris Saunders, chief executive of Transaid, said that without Live Aid in 1985, Transaid may not exist, because for many people it was the first time they were made aware of the problems facing Africa.