A campaign to attract long-term volunteers among the lesbian and gay community in Brighton has bumped up numbers of local volunteers by more than 40 per cent.
As part of the initiative, sticks of rainbow-striped rock branded with the slogan "Let's give Brighton Time
were handed out at important events in the gay calendar such as the Golden Handbag Show and Alternative Miss Brighton. Around 1, 500 sticks of rock and 10,000 leaflets were distributed at different events.
"We tried to avoid the word 'volunteering', which is a bit of a tough word and not very appealing,
said Paula Seager, one of the campaign organisers.
Research commissioned as part of the drive showed that many lesbian, gay, bisexual and transgender people in the city had been put off volunteering because of fears of homophobia.
The project was funded by a Home Office "Get Active
grant and initiated by the Business Community Partnership.