The charity will use its awareness week, which starts today, to promote the various ways in which donors can sign up for Gift Aid. These include filling in a form in store, or on the doorstep when items are collected directly from supporters’ homes, phoning the charity’s freephone helpline, or signing up online at www.pdsa.org.uk/shopgiftaid.
The PDSA said it had raised almost £500,000 since it started claiming Gift Aid last year on items donated to its shops. The system involves contacting donors when the items they have donated have been sold to obtain permission to claim Gift Aid on the sale price.
“Feedback about Gift Aid from our supporters has been fantastic,” said David Facer, head of trading at PDSA. “And people are also delighted when they find out how much their donated goods have helped to raise – something that charity shops have never been able to tell them before.”
Sue Ryder Care ran an awareness campaign last year explaining how donors could add Gift Aid to cash raised from the sale of donated goods (Third Sector Online, 3 September 2007).