Gingerbread men to raise cash for Crimestoppers

Crimestoppers has cooked up a novel plan to tempt corporate donors - it is sending boxes containing 17 gingerbread men to businesses in a bid to persuade them to donate to the charity. The biscuits are intended to represent the number of people the charity helps to arrest each day.

The campaign has been launched to mark the crime-prevention charity’s 20th anniversary. Sarah Eldon, head of fundraising at Crimestoppers, pointed to the contribution it had made to the business world in that time.

“Businesses are hit hard by crime, costing them an estimated £19bn every year,” she said. “Crimestoppers receives information on all forms of crime, so the service has great relevance to businesses. We hope to highlight this throughout the campaign and encourage businesses to donate funds.”

Eldon said Crimestoppers decided to target businesses because it found it difficult to raise funds, partly because people incorrectly believe the charity is part of the police and is state-funded.


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