Give it up for goo

Ex-smoker Stuart Austin gathers up 'goo' representing the fatty deposits on the arteries caused by tobacco, in a new poster from the British Heart Foundation's anti-smoking campaign. "I found the advert so disgusting that it was no real effort to give up. I physically couldn't touch another cigarette," said Austin. The Government-backed drive has had such an impact that the Department of Health recently committed another £1m to a second BHF campaign. The charity claims 12,500 people have called its Quitline since the 'Give Up Before You Clog Up' campaign began in January, and almost half say they have given up smoking. Anti-smoking and other health agencies have told BHF that the campaign has triggered more activity than any previous work.

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