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Communications Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector communications and PR managers and practitioners, including branding & reputation, advertising & publicity, websites and campaigning for change.

Brand Watch

Much of Marie Stopes International's campaigning has been international in focus

Brand Watch: Marie Stopes International

The sexual and reproductive healthcare charity does not spend a lot of money or energy on profile-raising to boost public donations, but its brand is in positive shape, according to YouGov's Briony Gunstone

 
 
Unicef has achieved better brand awareness figures during the crisis in Syria

Brand Watch: Unicef

YouGov's Gavin Ellison assesses the impact of the international aid charity's recent media activity, which has been driven by the civil war in Syria and Typhoon Haiyan in the Philippines.

 
 

Brand Watch: RSPCA

YouGov's Gavin Ellison looks at how the Royal Society for the Prevention of Cruelty to Animals has been viewed by the public during a difficult year

 
 
RSPB's Giving Nature a Home campaign

Brand Watch: RSPB

YouGov's Gavin Ellison looks at how the nature charity is viewed by the public

 
 

Latest Digital Media

A still from the Parkinson's UK video

Parkinson's UK

More than three-quarters of people in the UK know little or nothing about Parkinson's, so the charity has launched an online video to help them recognise and support those with the condition

 
 
Girlguiding UK staged a head office 'takeover' with Lego figurines

Girlguiding

Miniature girl guides made from Lego staged a 'takeover' of the youth charity's head office, website and social media feeds for April Fools Day

 
 
A still from the British Red Cross and Art Against Knives video

Art Against Knives and the British Red Cross

The knife crime prevention charity and the international aid organisation have created a video that shows young people how to provide life-saving first aid to someone with a knife wound

 
 
What the screens will look like at Waterloo station

Friends of the Earth

The environmental charity's Big Picture campaign lets people see their photographs on a big screen at Waterloo station in London in exchange for donations

 
 

Campaigning For Change

Interview: Neil Wissink The senior photography officer at Water Aid talks about how great images can make a charity stand out from the crowd

Interview: Greg Phitidis The founder of the agency who devised the controversial 'I wish I had breast cancer' adverts for Pancreatic Cancer Action says they were truthful and had the right impact

Interview: Amanda Levy The vice-president of sales at Change.org tells us how the non-profit social enterprise encourages its users to petition governments and companies to be responsive and accountable

Interview: Vivienne Francis The communications director of Prostate Cancer UK says the charity made a decision to 'man up' and make its campaign appeal more directly to men

Interview : Uta Hope The director of fundraising and communications at the veterans mental health charity Combat Stress tells Harriet Crawford how they will be raising awareness around the First World War centenary

Focus On

Conspiracy for Good was a game that people could play both online and in real life

Focus on ... Transmedia storytelling

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use campaigns which span both social media and the real world

 
 
9,100 tweets are uploaded to the social networking site each second

Focus on ... Twitter

Charlotte Beckett, head of digital at Four Communications, offers advice on making your charity stand out in just 140 characters

 
 
LinkedIn

Focus on ... LinkedIn

Charlotte Beckett, head of digital at Four Communications, on how to best use online networking.

 
 
Facebook

Focus on: Facebook

Charlotte Beckett, head of digital at Four Communications, looks at how charities can use Facebook

 
 
Near-field communications

Focus on: Near-field communications

Charlotte Beckett, head of digital at The Good Agency, looks at how charities can use wireless communications technology

 
 
Charities and digital media

Charities And Digital Media

Expert advice & case studies on using digital media to campaign for change and communicate with supporters.

 

Change Makers

Lynx's Dumb Animals campaign changed public attitudes towards fur

Change makers: Lynx

The organisation's Dumb Animals campaign made wearing fur socially unacceptable and was an early example of consumer-driven campaigning

 
 
Lifeboat day in Salisbury, 1907

Change makers: RNLI

We look at how the lifeboat charity launched the first-ever street collection for a charitable cause in 1891

 
 

Change maker: Macmillan Cancer Support

The cancer charity's national coffee mornings are a simple idea, but have raised more than £95m so far

 
 
Amnesty International UK ads from the 1990s

Change makers: Amnesty International UK

The human rights organisation has revived a series of hard-hitting ads it pioneered in the 1990s

 
 

Additional Information

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Events

90 per cent funded training for third sector: Collaborative Leadership Programme

  • Date: Thu 13 Mar 2014 - Fri 16 May 2014
  • Venue: Leeds

People power

  • Date: Wed 30 Apr 2014 - Wed 30 Apr 2014
  • Venue: London

The Acevo Gathering of Social Leaders: One Year to Go

  • Date: Wed 7 May 2014 - Wed 7 May 2014
  • Venue: London

Third Sector Insight