Breadcrumbs

The Fundraiser's Toolkit - Corporate Fundraising

Good practice, case studies, expert advice and tips on corporate fundraising for charities.

Prostate Cancer Charity and Royal Mail

How charities can win corporate backers

Partnerships such as the one between the Prostate Cancer Charity and Royal Mail can help with fundraising and other benefits in hard times. Mathew Little talks to the experts and comes up with 10 tips

 
 
Ruth Powys, Arun Sharma and Paul Amadi

Debate: What makes a successful bid for a charity of the year partnership?

Three charities that have recently landed partnerships with businesses reveal how they approached the pitch

 
 
Report co-author Clare Yeowart

Companies should target their giving as corporate donations fall, says think tank

Guidance published by New Philanthropy Capital says they should focus on effectiveness, money management and robustness of governance as donations drop by £46m

 
 
Douglas Rouse

Be bullish with corporate partners, charities told

Save the Children's Douglas Rouse told conference delegates to 'aim high and be bold'

 
 
Debra Allcock Tyler

Debra Allcock Tyler: The 'cool club' of corporate giving

Smaller charities will always lose out to larger ones in the battle for corporate sponsorship, says our columnist

 
 
Emma Turner, director of client philanthropy at Barclays Wealth

Private funders 'best placed' to support early interventions

Research commissioned by Barclays Wealth says philanthropists and corporate funders can take risks on early intervention initiatives that government will not support

 
 
Report reveals benefits of corporate partnerships with charities

Report reveals benefits of corporate partnerships with charities

Some charities take a 'one-dimensional' approach by concentrating only on access to funds, says social responsibility firm C&E

 
 
Queen Elizabeth Hospital Birmingham Charity

Analysis: Where should the line be drawn on accepting gifts?

Sophie Hudson looks at charities' compliance with the Institute of Fundraising code that says they should have a 'clear policy' on offers from questionable sources

 
 
Deloitte's More Than Just Giving report

Beware evolving corporate responsibility programmes, warns Deloitte

More Than Just Giving report says many firms now focus not on giving money, but on improving their strategic relations with government and suppliers

 
 
Lloyds Banking Group and British Heart Foundation

Business Charity Awards: Outstanding Team - Winner: Lloyds Banking Group and British Heart Foundation

Awarded to the team in a business that has most successfully worked to improve its support for corporate social responsibility or charity

 
 
In-kind giving is being favoured over cash gifts

Debate: Is in-kind support from businesses a burden rather than a benefit?

A recent publication revealed a trend towards more in-kind giving from companies, rather than cash gifts

 
 
Survey finds more charitable opportunities wanted

Survey finds younger staff want more charitable opportunities

Majority of respondents want their employers to improve corporate social responsibility

 
 
Helen Wadham

Helen Wadham: CSR is about a lot more than money

The best collaborations go way beyond just getting more cash, says the senior lecturer at Staffordshire University

 
 
Deloitte

Corporate partnerships should be 'creative alliance', says Deloitte

Consultancy urges voluntary organisations to understand the motivations, aims and strengths of business partners

 
 
Lisa Snowdon supports Oxfam for M&S

Clothing deal is most admired corporate-charity partnership

Survey of practitioners ranks corporate-charity partnerships but identifies performance measurement as biggest challenge to future tie-ups

 
 
Sky and Global Action Plan partnership

Charities urged to sell their intellectual capital to firms

Fundraisers should consider what expertise their charities could sell to help their corporate partnerships, conference told

 
 
Fiona Duncan

Charity sector 'should think more corporately' about fundraising

Charities need to consider the strategic advantages corporate partnerships could offer, Congress to be told

 
 
Limited endorsement of corporate volunteering

Limited endorsement of corporate volunteering

Majority of volunteers say they have not significantly improved their skills, says survey report

 
 
In action: Mend, the anti-obesity charity working with Legal & General

No-strings cash from business in return for charity knowledge

In a break from traditional corporate funding, Legal & General is attempting to improve its business by offering money to charities in exchange for their expertise. Tristan Donovan finds out how it works

 
 
Royal Mail

Think before you ask for corporate donations, charities urged

Too many ignore funding priorities, says Kay Allen, the Royal Mail's CSR chief

 
 
Alastair Campbell fronts a corporate campaign for Leukaemia Research

Courting the corporates

Businesses are tightening their purse strings, and charities are having to adapt. How is corporate fundraising being affected by the recession?

 
 
Beth Breeze, author of the paper

Family firms 'more loyal in their giving'

Owners want donations to have lasting imapct, research finds

 
 
Anita Longley, head of CSR, NPower

'CSR is not the preserve of boom time'

Watch experts from Third Sector's 2008 CSR summit explain how to get the most from corporate partnerships in an economic downturn

 
 
Rosie Chapman

Regulation with Rosie: Corporate partnerships

The Charity Commission's Rosie Chapman on corporate partnerships.

 
 
 

Case studies

Save the Children UK and FirstGroup

Business partner: Save the Children UK and FirstGroup

The bus operator has donated advertising space to the children's charity

 
 
Oxfam and PizzaExpress

Business partner: Oxfam and PizzaExpress

The partnership has been about more than just giving the charity money

 
 
WWF-UK: 'Practical solutions' with RSA

Business partner: WWF-UK and RSA

The environmental charity targets flooding with the insurance firm

 
 
WaterAid and Belu

WaterAid and Belu

The international development charity teams up with the bottled water social enterprise

 
 
Marie Curie Cancer Care

Marie Curie Cancer Care and Txtlocal

The cancer charity hopes to reach out to givers with texts through its new corporate partnership

 
 
Save the Children and Mothercare

Save the Children and Mothercare

The children's charity and parenting retailer have launched a global partnership with events planned all over the world

 
 
HSBC

Seven charities and HSBC

CRUK and the DEC are among those linked with the bank

 
 
KPMG

Alzheimer's Society and KPMG

Alzheimer's group raises cash with professional services firm KPMG

 
 
British Heart Foundation

British Heart Foundation and Lloyds Banking Group

The charity's record-breaking partnership with the high-street bank

 
 
LoveFilm

The Prostate Cancer Charity and LoveFilm

The charity wants to tell the DVD company's young market that prostate cancer is not an old man's disease

 
 
Tesco

Marie Curie Cancer Care and Tesco

The charity's tie-up with the supermarket giant has smashed previous records

 
 

Additional Information


 

 

 

 


 

 

 

 

 

 

 

 


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Conducting effective member research to drive membership value and growth

  • Date: Thu 23 May 2013 - Thu 23 May 2013
  • Venue: National Liberal Club, London

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  • Date: Thu 23 May 2013 - Thu 23 May 2013
  • Venue: Holborn, London

Third Sector’s Measuring & Evaluating Outcomes In Practice Conference 2013

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Third Sector Insight