Breadcrumbs

The Fundraiser's Toolkit - Digital Fundraising

Good practice, case studies, expert advice and tips on digital fundraising for charities, including web sites, e-commerce, social media and mobile fundraising.

Online fundraising

Charities play catch-up with online fundraising

The gurus say charities are mostly failing to make the most of giving on the web. Sophie Hudson asks them for the remedy

 
 
Breakthrough Breast Cancer's iBreastCheck

Analysis: Charities divided over the potential of phone apps

Some have opted for them but others feel the cost is too high, finds Sophie Hudson

 
 
Giving by text

Analysis: Gift Aid is the next target of the text donations campaign

Key campaigners tell Sophie Hudson that despite the launch of JustTextGiving there is still a way to go on mobile fundraising

 
 
Marie Curie Cancer Care

Marie Curie Cancer Care and Txtlocal

The cancer charity hopes to reach out to givers with texts through its new corporate partnership

 
 
Online giving

Online giving: which fundraising websites are best?

Two more websites were set to enter the increasingly crowded online fundraising market. Hannah Jordan compares the sites and asks whether they are doing enough for charities

 
 
World Jewish Relief

Site Visit: World Jewish Relief fundraising website

The charity has developed a website dedicated entirely to its fundraising

 
 
Stephen Pidgeon

Stephen Pidgeon: Online is just one piece of the puzzle

Online fundraising should be used with other methods to create a multi-channel approach, says our columnist

 
 
Computer and credit card

Online fundraising: is it working?

The internet was expected to transform charity fundraising in much the same way as it changed world communications. But the revolution is a slow burner, as Kaye Wiggins reports

 
 
Database illustration

Lean, clean and mean: the perfect fundraising database

Databases are probably the single most important type of software for fundraisers, so it is vital to choose the right systems and make sure you are getting the most out of them. Joe Lepper reports

 
 
Smartphones - What can apps do for your charity?

Smartphones - What can apps do for your charity?

More and more people are accessing the internet through their phones. Helen Barrett examines how charities are tapping into the new mobile culture

 
 
Social media illustration

How charities are getting bloggers on board

Blogs, forums and other social media provide new ways for charities to get their messages across to the public. But they are a far cry from traditional PR, as Helen Barrett reports

 
 

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Events

Small Charities Marketing Summit

  • Date: Fri 25 May 2012 - Fri 25 May 2012
  • Venue: Manchester

Mutuals: Economic Growth Through Employee Ownership and Joint Ventures

  • Date: Tue 29 May 2012 - Tue 29 May 2012
  • Venue: Central London

Mission Critical: Crafting Your Communications Strategy Workshop

  • Date: Wed 30 May 2012 - Wed 30 May 2012
  • Venue: St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.