The Fundraiser's Toolkit - Direct Marketing Fundraising

Good practice, case studies, expert advice and tips for fundraisers on direct marketing for charities.

Fines to be imposed for nuisance marketing calls

Charities could face fines over 'nuisance marketing'

Information Commissioner's Office gains powers to impose penalties of up to £500,000 on organisations that breach the rules

Plans for mobile phone opt-out register

The Telephone Preference Service is planning to introduce a separate list for people who do not want to receive fundraising calls on their mobile phones

Match-funding 'can boost phone donations by 25%'

Charities should move quickly to embrace mobile fundraising before everyone starts to use it, warns fundraising expert Richard Fox

Debate: Should charities avoid fundraising areas that lead to lots of complaints?

The Fundraising Standards Board's annual report shows recorded complaints about most types of fundraising are rising

Q & A: How will the new telephone fundraising rules work in practice?

The Institute of Fundraising hopes to clear up confusion with its new code, published this week

Charities may call supporters registered with the Telephone Preference Service

New guidance from the Information Commissioner's Office says the decision to call should depend on the circumstances

Charity fundraising by telephone: who can you call - and when?

Kaye Wiggins examines how the recent debate was ignited and highlights the regulations, codes and enforcement bodies that fundraisers need to know about

Charities take the direct approach

Direct response TV can be a useful tool for charities, mixing communications and fundraising. But how do you get the most from it? Sarah Townsend asks the experts

Chris Combemale, executive director of the DMA

New deal will allow people to opt out of receiving direct mail for environmental reasons

The Voluntary Producer Responsibility Deal, worked out by the Direct Marketing Association and Defra, establishes commitments for the industry, including charities

Gut feeling is one thing, but you need market research

Market research is an important investment that helps you in the stewardship of your donors' money, says Valerie Morton

Consumers can register for email communication

Green Preference Service launched

Scheme allows organisations including charities to find out if consumers prefer receiving email rather than post

Fifteen per cent 'wouldn't read poorly addressed charity mail'

Survey also says one in four consumers think badly addressed direct mail is a waste of money

'Green appeal' influences direct mail responses

Potential donors are more likely to support charities that act in an environmentally friendly manner, according to new research

Legacy tick box on charity appeals 'distracts from the message'

Agency says separate requests are more effective

Debate: Is the Institute of Fundraising's direct mail code clear enough on what charities should do?

The institute has identified charities that it believes do not conform. Three experts give their views

Editorial: Direct mail needs high standards

The Insititue of Fundraising should hold its nerve, says Stephen Cook

Charity direct mail: testing out the Institute of Fundraising's code of practice

The institute has begun a drive to improve the standards of direct mail. John Plummer and Stephen Cook report on how three charity mailshots measure up to the rules

David Hasted with charity mailshots and gifts

'So wasteful': a year of charity appeals

David Hasted was sent 311 mailings from 85 charities last year. He says it's manipulation. What do charities and fundraising bodies say?

The Fundraiser's Toolkit

Expert advice, tips and good practice case studies

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Development Officer Barking & Dagenham CVS £29,604, London
Head of High Value Events Save the Children £38,000 - £43,000 + pension, Farringdon
Director The Marr-Munning Trust £47,500 per annum FTE salary (£38,000 pro rata) plus pension contribution, London
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Fundraising Director National Trust c. £80k + excellent benefits, Heelis, Swindon
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