Breadcrumbs

Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

Fundraising case studies

The Big Egg Hunt

Case study: Action for Children and Elephant Family

The children's charity and the charity funding the endangered Asian Elephant staged the largest ever Easter egg hunt

 
 
St Nicholas Hospice Care's e-card

Case Study: St Nicholas Hospice Care

The hospice brought its Christmas campaign to life with its first video e-card

 
 
British Skin Foundation campaign

Case study: British Skin Foundation

The skin disease charity's proactive photo campaign raised £20k

 
 
Sense's Christmas text campaign

Case study: Sense

The charity decided to try using text donations for the first time last Christmas

 
 
 

Stephen Pidgeon

Stephen Pidgeon

Stephen Pidgeon: Give donors more digital feedback

Charities must tell people what their donations achieve, says our columnist

 
 

Business partner

Business partner: The British Safety Council and Digital Giving Ltd The council developed a game to promote health and safety

Business partner: Barclays and YouthNet The bank's information helps the charity to offer financial advice

Business Partner: Dove and Beat The skincare brand extends its partnership with the eating disorder charity

Business partner: The Prostate Cancer Charity and the Racing Post The charity is now in touch with a key hard-to-reach target group

Business partner: Samaritans and Network Rail The charity has helped to cut the number of suicides on railways

Anna Taylor

Anna Taylor

Anna Taylor: The wrong image can be damaging

The overuse of emotive images can harm a campaign, says our fundraising columnist

 
 

Debate

Debate: Should the Fundraising Standards Board fine charities that flout rules?

David Burrows is among three fundraising experts discussing stronger sanctions against charities that breach Institute of Fundraising codes of practice

 

Debate: Should charity advertising inform donors about administration costs?

US fundraising guru Dan Pallotta says that charities should publicise the importance and size of their overheads

 

Debate: Are fundamental reforms needed to improve the use of payroll giving?

With only 2 per cent of the workforce donating through payroll giving, many have called for reforms to the system

 

Debate: Are charities failing to tap into the full potential of online fundraising?

A report by digital consultancy Nomensa has said that charities' online presence does not inspire donors to give

 
 

Big Giver

Profiles and grants criteria of charitable foundations.

Jamie's Farm: Dulverton Trust funded the project that shows children rural life

Big Giver: Dulverton Trust

Chloe Stothart finds out why the Dulverton Trust prefers to give grants to smaller organisations

 
 
Georgina Nayler

Big Giver: Pilgrim Trust

Georgina Naylor, director of the trust, tells Chloe Stothart that it often tries to back hard-to-fund causes

 
 
Activities focused on hospitals in Newark and the Dominican Republic

Big Giver: Doughty Hanson Charitable Foundation and Doughty Family Foundation

The late Nigel Doughty talks to Sophie Hudson about leading a corporate and family charitable foundation

 
 
Sir Peter Lampl

Big Giver: Sir Peter Lampl, the Sutton Trust

Sir Peter Lampl tells Sylvia Rowley that he likes to fund projects that are scalable

 
 

Additional Information

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Events

Small Charities Marketing Summit

  • Date: Fri 25 May 2012 - Fri 25 May 2012
  • Venue: Manchester

Mutuals: Economic Growth Through Employee Ownership and Joint Ventures

  • Date: Tue 29 May 2012 - Tue 29 May 2012
  • Venue: Central London

Mission Critical: Crafting Your Communications Strategy Workshop

  • Date: Wed 30 May 2012 - Wed 30 May 2012
  • Venue: St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.