Fundraising Good Practice

Good practice, case studies, expert advice and tips for charity and voluntary sector fundraisers, including digital, corporate, trust and street fundraising, direct marketing and events.

Fundraising case studies

Linsey Ford won the most Facebook likes in the competition

Case study: Douglas Macmillan Hospice

The charity's Dare to Bare campaign used good, clean nudity to raise more than £10,000

Concern Universal's campaign asks people to dress up as Santa

Case study: Concern Universal

The international development charity has devised a simple campaign to suit the festive season

Breakthrough Breast Cancer's TLC campaign

Case Study: Breakthrough Breast Cancer

The charity's TLC Text-to-Get campaign is taking a sensitive approach to new donors

Dry January: big increase in support

Case Study: Alcohol Concern

The charity's Dry January campaign has experienced a surge in support


Stephen Pidgeon

It is the role of fundraisers to challenge ignorance, writes Stephen Pidgeon

It's up to us to correct charity myths

Fundraisers must give clear information about the percentage of income that goes directly to the cause - the figures are vastly higher than the public believes them to be, writes Stephen Pidgeon


Business partner

Business partner: Legal & General and the Stroke Association The financial services company sponsors the charity's Action on Stroke Month in May

Business partner: Pentel and Prostate Cancer UK The charity that supports people with prostate cancer links up with the stationery producer to give its cause-related marketing a boost

Business partner: The British Red Cross and Jaguar Land Rover There is £15m of support for projects run by the aid charity and its partners over the next five years

Business partner: Morrisons and Save the Children The children's charity links up with the supermarket chain

Business partner: Alzheimer's Society and Lloyds Banking Group The charity that supports people with Alzheimer's links up with the banking group

Anna Taylor

Keeping a record of information about existing supporters is vital, writes Anna Taylor

Anna Taylor: It's a crime to neglect your contacts

It is much more cost-effective to nurture existing supporters than to find new ones, so don't allow them to drop off the radar, writes our columnist



Debate: How useful is national giving data to charities and the work they do?

The demise of the annual UK Giving survey raises the question of what charities get out of projects on this scale. Here, three experts discuss their views


Debate: Are local authorities right to cut charities' discretionary rate relief?

Wendy Mitchell is head of policy and public affairs at the Charity Retail Association Cuts to charitable income are regrettable. We understand that councils are under financial pressure, but it's important that they take into account the soci...


Debate: What should be in the government's consultation on society lotteries?

Camelot says the minimum contribution they make to charities should rise and their costs be capped at 15 per cent


Debate: Should charities give donors more say in where their money is spent?

Research by nfpSynergy shows that explaining how organisations use donations could result in more support


Big Giver

Profiles and grants criteria of charitable foundations.

Managing director of the trust Paul Taylor (right) at the Stirley Open Day 2013

Big Giver: The Veolia Environmental Trust

The grant-making arm of landfill operator Veolia gives between £4m and £5m a year to community and voluntary organisations that benefit communities living near landfill sites

Paul Streets of the Lloyds Bank Foundation

Big Giver: Lloyds Bank Foundation

Paul Streets, chief executive of the foundation, talks to Jenna Pudelek about its new grant-making strategy

Cathryn Pender

Big Giver: John Lyon's Charity

Cathryn Pender, grants director at the trust, talks to Jenna Pudelek about funding organisations that improve the lives of children through education

Paul Ramsbottom

Big Giver: The Wolfson Foundation

Paul Ramsbottom, chief executive of the foundation, talks to Jenna Pudelek about seeking applications from under-represented regions


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90 per cent funded training for third sector: Collaborative Leadership Programme

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People power

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