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The Fundraiser's Toolkit - Legacy Fundraising

Good practice, case studies, expert advice and tips on legacy fundraising for charities.

Marcus Watkins received 58 letters asking for legacy donations

Analysis: 'Begging letters' from charities provoke indignation

How one man's complaint about bids for a share of a legacy has prompted some charities to review their policies about contacting executors

 
 
Legacy giving

Debate: Should charities do more to persuade people to include them in their wills?

A poll by Clic Sargent showed that 32 per cent of 50 to 75-year-olds with wills would consider leaving gifts to charity

 
 
Database illustration

Lean, clean and mean: the perfect fundraising database

Databases are probably the single most important type of software for fundraisers, so it is vital to choose the right systems and make sure you are getting the most out of them. Joe Lepper reports

 
 
Mark Watts, chief executive, RSPCA

Challenging legacies

Charities will be put off legitimate claims in the wake of Christine Gill case, says Mark Watts of the RSPCA

 
 
NSPCC helps children in need

Case study: NSPCC

The charity's legacy campaign targeted Facebook users. What did our expert think?

 
 
David Burrows

David Burrows: Get ready for the 'legacy shoppers'

More people are leaving money to charities in their wills but there may be unexpected consequences, says TDA's head of fundraising

 
 
Christine Gill

Analysis: How far should charities go to pursue disputed legacies?

The High Court ruled this month in favour of Christine Gill (pictured) on a £2m legacy left by her mother to the RSPCA. The case highlighted how charities risk being drawn into bitter legal battles, writes Paul Jump

 
 
Remember a Charity

Case study: Remember a Charity

How a touch of humour made more people consider legacies to charity - and a verdict from our expert

 
 
David Burrows, head of fundraising, TDA

David Burrows: When it comes to legacies, are you preaching to the converted?

Charities should concentrate on those who have never thought about leaving a donation in their will, says the head of fundraising at TDA

 
 
Cross-border legacies

Keep it legal: Cross-border legacies

 
 

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Small Charities Marketing Summit

  • Date: Fri 25 May 2012 - Fri 25 May 2012
  • Venue: Manchester

Mutuals: Economic Growth Through Employee Ownership and Joint Ventures

  • Date: Tue 29 May 2012 - Tue 29 May 2012
  • Venue: Central London

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  • Venue: St Albans Centre, Leigh Place, Baldwins Gardens, Holborn, London, EC1N 7AB.