The Fundraiser's Toolkit - Legacy Fundraising

Good practice, case studies, expert advice and tips on legacy fundraising for charities.

Marcus Watkins received 58 letters asking for legacy donations

Analysis: 'Begging letters' from charities provoke indignation

How one man's complaint about bids for a share of a legacy has prompted some charities to review their policies about contacting executors

Debate: Should charities do more to persuade people to include them in their wills?

A poll by Clic Sargent showed that 32 per cent of 50 to 75-year-olds with wills would consider leaving gifts to charity

Lean, clean and mean: the perfect fundraising database

Databases are probably the single most important type of software for fundraisers, so it is vital to choose the right systems and make sure you are getting the most out of them. Joe Lepper reports

Challenging legacies

Charities will be put off legitimate claims in the wake of Christine Gill case, says Mark Watts of the RSPCA

Case study: NSPCC

The charity's legacy campaign targeted Facebook users. What did our expert think?

David Burrows: Get ready for the 'legacy shoppers'

More people are leaving money to charities in their wills but there may be unexpected consequences, says TDA's head of fundraising

Analysis: How far should charities go to pursue disputed legacies?

The High Court ruled this month in favour of Christine Gill (pictured) on a £2m legacy left by her mother to the RSPCA. The case highlighted how charities risk being drawn into bitter legal battles, writes Paul Jump

Case study: Remember a Charity

How a touch of humour made more people consider legacies to charity - and a verdict from our expert

David Burrows: When it comes to legacies, are you preaching to the converted?

Charities should concentrate on those who have never thought about leaving a donation in their will, says the head of fundraising at TDA

Keep it legal: Cross-border legacies

The Fundraiser's Toolkit

Expert advice, tips and good practice case studies

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Business Director The Kenelm Youth Trust - Archdiocese of Birmingham £32,000 to £38,000, Alton, Staffordshire
Events Fundraiser (corporate and challenge events) Help the Hospices £29,030, London
Chair of the Board of Trustees Herts Young Homeless Group Voluntary , Hatfield, Hertfordshire
Fundraising Assistant - Product Management NSPCC £18,800 - £20,800 per annum, Weston House, London EC2A
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