Google gives free adverts to Children's Society for mentoring scheme

Internet giant Google has agreed to give a 'grant' to the Children's Society in the form of free advertising for one of its programmes.

The charity has secured a Google grant for its National Mentoring Initiative.

The deal means a web address for the scheme will appear in 'sponsored links' when searches are made for mentoring or volunteering opportunities. The arrangement will last for three months.

The Children's Society is particularly keen to recruit volunteers to work as mentors in London and hopes to work with 240 young people in the capital over the next year.

Claire Wetton, programme manager for the National Mentoring Initiative, said: "With the support of Google, we hope that many more people will sign up as mentors."

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