The NSPCC's head of brand marketing is to take up a new post as joint managing director of not-for-profit think tank nfpSynergy.
Chris Greenwood, who has eight years' experience of advertising and direct marketing, will work with the think tank's former director of projects, Brian Garvey, who is being promoted to the other half of the joint directorship.
"I look forward to developing new products and services and helping nfpSynergy's impressive and ever-expanding raft of third and public sector clients to adapt their brands so they can thrive," said Greenwood.
Garvey confirmed that he and Greenwood had already developed ideas for projects. "Our plans include a global fundraising benchmark," he said.
Co-founder Joe Saxton will remain in overall charge.