A new fundraising website launches today that enables people to donate money to charity when they guess the outcome of fundraising ventures, with the chance of winning a cash prize.
The site, called Guess2Give, invites supporters to pay to make a guess related to a challenge event, such as how long it will take someone to complete a run or the number of steps it will take to reach the top of Mount Kilimanjaro. The person with the guess that is closest to the eventual outcome will win a cash prize.
It costs £3 to make one guess, with 50p going to a winner’s prize fund. The amount that goes to the charity varies between £1.62 and £2.01 according to how many guesses the person makes.
The remaining money will go to Guess2Give, some of which will be used to cover costs, with the rest going to the company as profit.
Everyone who makes a guess will be kept up to date by email on the progress of their chosen event. The winners will also be asked whether they want to donate their winnings to the charity.
Paul Jackson-Clark, fundraising director at Parkinson’s UK, said Guess2Give would provide a new income stream without any risk to the charity.
"It also provides a new, fun and slightly competitive element to fundraising and enables supporters, not just participants, to be really involved in an event," he said.