About half of UK consumers do not buy new or second-hand goods from charities, new research indicates.
A YouGov SixthSense poll of 2,137 nationally representative UK adults, carried out at the end of January, found that 49 per cent of respondents do not use any methods, such as shops, online or mail order, to buy either new or second-hand items from charities.
The survey found that the other 51 per cent of consumers do buy items from charities. Thirty-eight per cent of respondents buy items by visiting charity shops, 7 per cent purchase goods from charity stalls at local events, 4 per cent buy from online charity sites such as eBay or Amazon Marketplace and 5 per cent from sellers on eBay who make donations to charity.
Twenty-eight per cent of respondents buy new items from charities.
James McCoy, research director at YouGov SixthSense, said charities needed to work harder to ensure that what they have to offer is marketed effectively to a wider audience.
"Charities are well placed to use the internet as a means of offering new merchandise to their supporters, but selling second-hand items online is more complex in terms of site maintenance and fulfilment," he said.