The chief executive of the Health Lottery, Martin Hall, says it is still going to raise £50m for charities in its first year, despite currently being on track to raise £32m.
At a press conference in London yesterday, the lottery announced it had raised £8m for good causes in its first three months. Twenty pence of every £1 spent on tickets goes to good causes.
Hall said it would still raise £50m for good causes in its first year – the target it announced when it was launched last September. "We look forward to ending the year doing what we set out to do – raising £50m," he said.
He said that to achieve this target his marketing team had some "exciting plans" for the rest of the year. For example, he said that this week the lottery would have a jackpot of £250,000 instead of the usual £100,000.
Hall said the unforeseen level of austerity that had developed in the UK since the lottery was first planned did not mean it would have to change its targets, but it might have to do things differently in order to achieve them.
"It changes what we do but not what we deliver at the end of the first year," he said.