Hung out to dry

Help the Aged marked a major escalation in its campaign against elder abuse by unfurling a huge banner across its head office in London last week. The campaign has recently been bolstered by advertising in national newspapers, more investment in fundraising and a larger online presence. Lizzie Jeans, campaign manager at Help the Aged, said: "'This is the largest integrated campaign ever run by Help the Aged, comprising extensive advertising, media relations support, online campaigner actions and donor ask." A film made especially for the campaign can be viewed at www.helptheaged.org.uk.

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