Most ice bucket challenge participants 'have not then given to charity'

Survey by discount voucher website finds 56 per cent of those taking the challenge did not make charitable donations afterwards

The ice bucket challenge
The ice bucket challenge

More than half of those who have taken part in the ice bucket challenge have not made charitable donations, according to new research.

A survey of more than 1,500 UK adults by the discount website VoucherCodesPro.co.uk found that 56 per cent of those that said they had done the challenge did not make donations to charity afterwards. Fifty-three per cent of those that had done the challenge said they did not know what cause it was originally meant to support.

The craze involves people being doused in a bucket of icy water and challenging two or three friends to follow suit and/or make donations to charity.

Forty-two per cent of respondents to the survey said they had done the challenge. Of those, 39 per cent said they did it only for attention on social media.

Of those that had completed the challenge, 16 per cent said they donated between £1 and £3, 13 per cent said they gave between £4 and £5 and 12 per cent made donations of between £6 and £9. Three per cent gave £10 or more.

It is not clear how the challenge first started, but it has raised more than £2m for the Motor Neurone Disease Association and more than £3m for Macmillan Cancer Support.

The ALS Association, the US charity that supports people with motor neurone disease, has received donations totalling more than £55m since the craze took hold last month.

Andy Ricketts

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