Image of British Red Cross improved after its comments on the NHS, survey finds

Research carried out for Third Sector found that 53 per cent of respondents said they were more likely to support the charity after its chief executive said the NHS was experiencing a 'humanitarian crisis'

The public’s perception of the British Red Cross improved after it said the NHS was facing a "humanitarian crisis", research commissioned by Third Sector shows.

The charity was criticised by some newspapers and some Conservative politicians in January after the comment was made by Mike Adamson, the charity’s chief executive.

Theresa May, the Prime Minister, said in parliament that the remarks were "irresponsible and overblown".

But a survey of 537 adults, carried out by the research agency Harris Interactive for Third Sector in late January and early February, found that 53 per cent of respondents said they were more likely to support the charity in the wake of the comments.

Researchers found that 52 per cent of respondents said the charity’s actions had made them trust the charity more, and 48 per cent said they were more likely to donate to the charity.

Fifty-seven per cent of respondents said the BRC was right to make the comments about the state of the NHS, and 24 per cent said it should not have done so.

Respondents aged over 65 were the most likely to say that the charity should not have made the comments.

Asked to comment on the survey, Adamson said in a statement: "As the health secretary has said himself, the NHS is under sustained pressure and demand is unprecedented.

"This is certainly a very human crisis, at scale. The voluntary sector, the NHS, the government and others must mobilise together to help the large numbers of vulnerable people who, without action, will continue to face a threat to their health, safety or wellbeing."

For more on this story, click here.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus