ImpACT coalition unveils inaugural logo

The ImpACT coalition has launched a new cut-price logo in order to boost its visibility in communications. The coalition, which works to increase public trust and confidence in charities, had previously not used a specific logo.

Impact coalition: new logo
Impact coalition: new logo

Director Richard Marsh described the move as a “light branding” exercise for use on charity-to-charity literature. “We wouldn’t want to compromise the Fundraising Standards Board tick for outward-facing communications,” he said. “But as we have grown into a coalition of eighty members it was felt there was more of a need to be distinctive.”

He said the logo had only cost the coalition “a couple of hundred quid” because it was based on work that had already been done in-house. “I was determined we didn’t need to spend a large amount of money on it,” he said.

The logo was unveiled during a seminar last Tuesday attended by 40 members of the coalition.

ImpACT chair Alan Gosschalk said the logo would be followed up over the next few months by the establishment of a web presence for the coalition. “This will encourage members actively to engage with our key messages and principles,” he said.

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